Section 1: About Me & My Future Goals

Section 1: About Me & My Future Goals

My Background and Interests

My name is Nur Amyliana Syafika, and I am a final-year student at Universiti Utara Malaysia. I am currently finishing my Bachelor of Science in Decision Science, a field that focuses on using math and data to help organizations make better choices. Throughout my studies, I have developed a strong interest in FinTech (financial technology) and data analytics, particularly in how we can use maps and location data to improve business results.

My Research Project

For my final year project, I developed a Decision Support System (DSS) for FinTech marketing in Malaysia. My project helps companies decide exactly where to focus their marketing efforts.

• The Problem: Many companies pick marketing locations based on a "gut feeling" rather than actual facts.

• The Solution: I built a system that analyzes 17 different factors, such as household income, mobile phone usage, and the number of existing banks in 160 different districts across the country.

• The Benefit: My system identifies "Blue Oceans", areas that have high potential for new customers but very little competition. It also includes a ROI (Return on Investment) simulator to warn companies if they are about to spend too much money in a market that is already full.

My Journey and Growth

Working on this project for the past 10 months has been a great learning experience. I taught myself how to use Python to manage large amounts of data and how to build an interactive dashboard using Streamlit. I learned how to handle real-world challenges, such as cleaning up messy data from different government sources to make sure the results were accurate.

My Career Aspirations

After I graduate in 2026, I want to start my career as a Data Analyst or a Marketing Strategist.

• Short-term Goal: I want to help businesses use data to find new growth opportunities in Malaysia.

• Long-term Goal: I hope to lead projects that make financial services more accessible to everyone by identifying underserved areas that need better banking tools. My ultimate goal is to help companies stop wasting money and start making decisions based on solid evidence.